Yellow Pages and Print Media

Perhaps.  the most traditional and one of the most expensive ways of advertising for lawyers. The cost of larger ads tends to drive a lot of the smaller law firms who have them. A thirty to hundred thousand dollar ad generates a great need for business. This means a law firm may rely less on repeat business.  Be wary of firms that advertise all practice areas; especially smaller ones. While the general public has a view of the legal profession has far more specialized then it really is too many practice areas is a warning flag. Bankruptcy, real estate closings, tax, immigration, and to a certain extent probate tend to lend themselves to specialized practice. Family law, personal injury, and other forms of litigation are generally fungible with personal injury requiring a significant war chest.

For family law a good trick is to ask what the price for an uncontested divorce is, lower then $500 in most areas of the country you will be dealing with a volume firm.

Newspapers and other print ads tend to attract super cheap volume firms. If your divorce or other issue has not been completely worked out dealing with them can be dangerous. However, if time and attention are not needed and you just need a little help to get the forms filled out and tell you what needs to be done procedure wise they can be a money saving choice.